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The Overlack Group deals with the chemical distribution of basic chemicals and specialities and is an internationally operating,  traditional family business based in Mönchengladbach.

In 1922 the Overlack Chemische Fabrik GmbH  was founded as a family business and began with the production and trading of chemical raw materials for regional industry customers. Over the past decades, this once small company has become a large, wide-ranged trading group.

Acquisitions over the last 25 years and qualitative growth enabled the Overlack Company Group to considerably increase its action range, market area and product range as well as its importance on the market.

Today the Overlack AG is a medium-sized holding company and functions as leading unit of the Overlack Group activities. With employees it comprises the functions Strategic Development, Marketing and Central Buying, Controlling / M&A as well as Administrative Services, Legal Affairs and Human Resources. From here, further developments of the company in new regions and markets are planned and realized.

Currently, Overlack is the only German distribution company (focussing on inland distribution) to have founded their own company, Ou fu lai, in Nanjing, China.

Simplified Organization and high Transparency with GEDYS IntraWare CRM

 Challenges

Replace a historically grown and not up-to-date address management solution and reporting

Implement a CRM system for Sales monitoring

Simplify the personal organization  of individual employees (employee acceptance)

Results

Implementation of Lotus Notes as Groupware platform and GEDYS IntraWare 7

Central access to the address management and reporting

E-Mail centric working:  incoming and outgoing E-Mails are aligned to the respective customers automatically

Appointments and tasks for  addresses from the  Mail database are automatically synchronised with the CRM system

"With GEDYS IntraWare 7 the personal organization of individual employees was simplified, which led to a high acceptance by the employees.  At the same time, the solution provides a high transparency for the management , who can thus recognize and react to market and customer tendencies much faster."

Thomas Janssen, IT Manager Overlack

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